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Understanding your customer is VITAL if you are to continue to provide them with a service or product that satisfies their needs and requirements. In an increasingly competitive and innovative marketplace, those companies that do not put their customers front and centre of their improvement efforts will be the ones left behind and, ultimately, won't be in the marketplace in the future. How can you improve your customer journey, your customer experience and how your customer views your products and service if you do not know what they are thinking?
In this course, we come at this from 2 angles. Firstly, identify how you can get customer data in front of you to start with. Secondly, what to do with that customer data once you have it. It is all about mapping this data, tracking it, cutting it up into segments etc. so you are truly aware of what your customer is thinking. We will cover the following:
- What is Lean Six Sigma?
- What does the concept "Voice of the Customer" actually mean?
- Customer segmentation tool.
- Types and sources of customer data tool.
- Interviews tool.
- Point of use observation tool.
- Focus groups tool.
- Surveys tool.
- Kano Analysis tool.
- Critical to Quality Tree tool.
We will explore what these tools are, how to conduct them and for those with which it can be applied, give LIVE demonstrations of how these tools work in practice.
At the end of this course you will understand clearly how to source data from your customers and what to do with this data for the benefit of your improvement efforts.
Everything You Need to Know About Voice of the Customer: Toolkit
This course is a comprehensive and well-structured introduction to Voice of the Customer: Toolkit. The instructor, Robert Chapman, is a leading expert in the field with a wealth of experience in Business to share.
The course is well-structured and easy to follow, and the instructor does a great job of explaining complex concepts in a clear and concise way.
The course is divided into sections, each of which covers a different aspect related to Project Management. Each module contains a series of video lectures, readings, and hands-on exercises.
The instructor does a great job of explaining each topic in a clear and concise way. He/She also provides plenty of examples and exercises to help students learn the material.
One of the things I liked most about this course is that it is very practical. The instructor focuses on teaching students the skills and knowledge they need to succeed in the real world. He/She also provides students with access to a variety of resources, including templates, checklists, and cheat sheets.
Another thing I liked about this course is that it is offered on Udemy. Udemy is a great platform for taking online courses because it offers a lot of flexibility for students. Students can choose to take courses at their own pace, and they can access the course materials from anywhere with an internet connection.
Udemy also offers a variety of payment options, so students can find a plan that works for them. The course also has a very active community forum where students can ask questions and interact with each other. The instructor is also very responsive to student questions and feedback.
Overall, I highly recommend this course to anyone who is interested in learning Voice of the Customer: Toolkit. It is a well-organized and informative course that will teach you the skills and knowledge you need to succeed.
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