Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies
Why is This Course Unique?
After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.
So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.
Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.
Is This Course Right for You?
Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.
You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.
What Will You Learn?
How to Build a Marketing Mix?
4P of Marketing with Real Life Examples
How to Target Right Customers?
Market Segmentation with Real Life Examples and Exercises with Data
How to Understand Target Customer’s Need?
Marketing Research with Question Examples
How to Design Right Product for Your Target Customer’s Need?
Product Design Exercise
How to Launch a New Product?
Go-To-Market Strategy
Competitive Analysis with Exercise
Value Propositions with Case Studies
How to Decide Right Price?
Price Optimization with Demand Curves with Exercises
Understanding Price Elasticity with Exercises
What are Psychological Pricing Strategies?
Prospect Theory with Campaign Exercise
Pricing Mind Games
How to Build a Financial Business Case?
Full Structure and Detailed Exercise
How to Promote Your Product?
Marketing Communications
Digital Marketing with Example Campaigns
12 Important Marketing Terms
How to Write Perfect Marketing Brief?
Full Structure and Award-Winning Brief Exercise
How to Measure Success of Your Campaign?
Incremental Impact Calculations with Exercises
Where to Sell Your Product?
Channel Marketing Strategy with Exercise
How to Increase Customer Value?
Framework of CVM
Calculation of Customer Lifetime Value with Exercise
How to Minimize Churn/Disconnection?
Big Data Model Structure with Exercise
Correlation Matrix Exercise
How to Build Perfect Life Cycle for Customers?
Structure & Real-Life Brand Exercise
How to Build a Successful Campaign?
Personalized Marketing with Campaign Examples
Extra: How to Innovate?
Fishbone Technic with Exercise
Hyper personalization in Marketing with Real Life Examples
Extra: How to use Microsoft Excel?
Essential formulas & If function
PivotTables
Vlookup
Everything You Need to Know About The Complete Marketing Strategy with Hands-on Exercises
This course is a comprehensive and well-structured introduction to The Complete Marketing Strategy with Hands-on Exercises. The instructor, Tonguc Akbas, is a leading expert in the field with a wealth of experience in Marketing to share.
The course is well-structured and easy to follow, and the instructor does a great job of explaining complex concepts in a clear and concise way.
The course is divided into sections, each of which covers a different aspect related to Marketing Fundamentals. Each module contains a series of video lectures, readings, and hands-on exercises.
The instructor does a great job of explaining each topic in a clear and concise way. He/She also provides plenty of examples and exercises to help students learn the material.
One of the things I liked most about this course is that it is very practical. The instructor focuses on teaching students the skills and knowledge they need to succeed in the real world. He/She also provides students with access to a variety of resources, including templates, checklists, and cheat sheets.
Another thing I liked about this course is that it is offered on Udemy. Udemy is a great platform for taking online courses because it offers a lot of flexibility for students. Students can choose to take courses at their own pace, and they can access the course materials from anywhere with an internet connection.
Udemy also offers a variety of payment options, so students can find a plan that works for them. The course also has a very active community forum where students can ask questions and interact with each other. The instructor is also very responsive to student questions and feedback.
Overall, I highly recommend this course to anyone who is interested in learning The Complete Marketing Strategy with Hands-on Exercises. It is a well-organized and informative course that will teach you the skills and knowledge you need to succeed.
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