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Learn practical public relations (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA.
Key Public Relations Learnings:
How one company generated $1M after only 12 days in business, using a PR-focused marketing strategy
Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & Scaling
How to tons of media attention and virality with minimal budget
PR crisis communication
Winning awards to drive sales
Creative, unconventional approaches for PR virality
How to leverage the advantages startups have over large companies to garner public relations attention
Real case studies and tutorials that demonstrate my success with public relations
Growth hacks such as advertising and direct mail pitches to journalists
Powering search engine optimization (SEO) with public relations
Piggybacking off bigger brands to garner media attention
Podcast marketing
Influencer marketing
Building and automating media outreach lists
Researching media outlets and journalists
Using the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PR
Writing a press release
Leveraging stories for maximum reach
The types of stories and story angles to write
How to interview
Journalist relationships and pitching
Public relations content creation and thought leadership
Influencer relations
Scaling your PR campaigns
Real examples of effective public relations for product launches, personal branding, awareness marketing & more!
Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth.
Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from Columbia Business School.
Everything You Need to Know About Public Relations for Startups | Dekker Fraser
This course is a comprehensive and well-structured introduction to Public Relations for Startups | Dekker Fraser. The instructor, Dekker Fraser, MBA, is a leading expert in the field with a wealth of experience in Marketing to share.
The course is well-structured and easy to follow, and the instructor does a great job of explaining complex concepts in a clear and concise way.
The course is divided into sections, each of which covers a different aspect related to Public Relations. Each module contains a series of video lectures, readings, and hands-on exercises.
The instructor does a great job of explaining each topic in a clear and concise way. He/She also provides plenty of examples and exercises to help students learn the material.
One of the things I liked most about this course is that it is very practical. The instructor focuses on teaching students the skills and knowledge they need to succeed in the real world. He/She also provides students with access to a variety of resources, including templates, checklists, and cheat sheets.
Another thing I liked about this course is that it is offered on Udemy. Udemy is a great platform for taking online courses because it offers a lot of flexibility for students. Students can choose to take courses at their own pace, and they can access the course materials from anywhere with an internet connection.
Udemy also offers a variety of payment options, so students can find a plan that works for them. The course also has a very active community forum where students can ask questions and interact with each other. The instructor is also very responsive to student questions and feedback.
Overall, I highly recommend this course to anyone who is interested in learning Public Relations for Startups | Dekker Fraser. It is a well-organized and informative course that will teach you the skills and knowledge you need to succeed.
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