Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding.
If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you're a founder, this course will show you how to catapult your company to fame.
This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.
This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources.
Case study on the luxury brand management & fashion marketing leader Lacoste
Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships
My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada
FMCG / CPG brand management considerations
B2B brand management drivers
Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding
How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies
How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn
How to penetrate a new market quickly to build brand credibility and awareness
How to leverage associations to establish a brand that doesn't yet have credibility
How to develop a comprehensive branding and brand marketing strategy
Key branding sections:
How Brands Grow
Brand Management Lessons from Lacoste
Branding Strategy
Branding Tactics
Macro Business Perspective of Branding
Raising Brand Awareness
B2B Branding
Personal Branding
Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.
Everything You Need to Know About Branding & Brand Management with Dekker: Branding Strategy+
This course is a comprehensive and well-structured introduction to Branding & Brand Management with Dekker: Branding Strategy+. The instructor, Dekker Fraser, MBA, is a leading expert in the field with a wealth of experience in Marketing to share.
The course is well-structured and easy to follow, and the instructor does a great job of explaining complex concepts in a clear and concise way.
The course is divided into sections, each of which covers a different aspect related to Branding. Each module contains a series of video lectures, readings, and hands-on exercises.
The instructor does a great job of explaining each topic in a clear and concise way. He/She also provides plenty of examples and exercises to help students learn the material.
One of the things I liked most about this course is that it is very practical. The instructor focuses on teaching students the skills and knowledge they need to succeed in the real world. He/She also provides students with access to a variety of resources, including templates, checklists, and cheat sheets.
Another thing I liked about this course is that it is offered on Udemy. Udemy is a great platform for taking online courses because it offers a lot of flexibility for students. Students can choose to take courses at their own pace, and they can access the course materials from anywhere with an internet connection.
Udemy also offers a variety of payment options, so students can find a plan that works for them. The course also has a very active community forum where students can ask questions and interact with each other. The instructor is also very responsive to student questions and feedback.
Overall, I highly recommend this course to anyone who is interested in learning Branding & Brand Management with Dekker: Branding Strategy+. It is a well-organized and informative course that will teach you the skills and knowledge you need to succeed.
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