Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products--both as a marketing consultant and as marketing manager at various levels up to Vice President.
Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.
Major Market Research Sections:
Introduction to the 3 types of market research & the 3 types of data
Exploratory research, including interviews, focus groups, and case studies
Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
How to size markets & demand using various tools and approaches
Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
The customer decision journey
Conversion rate optimization (CRO)
Marketing psychology research
How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
Data and media analysis
Service market research
Product marketing analytics
Key Market Research Topics:
Market Research & Marketing Research
Market Research Analysis & Market Research Analyst Training
Competitor Analysis
Marketing Analytics & Marketing Analysis
Research Methods
Qualitative Research & Quantitative Research
Consumer Analytics
Web Analytics & Conversion Rate Optimization (CRO)
Everything You Need to Know About Market Research: Dekker's Complete Marketing Research Course
This course is a comprehensive and well-structured introduction to Market Research: Dekker's Complete Marketing Research Course. The instructor, Dekker Fraser, MBA, is a leading expert in the field with a wealth of experience in Marketing to share.
The course is well-structured and easy to follow, and the instructor does a great job of explaining complex concepts in a clear and concise way.
The course is divided into sections, each of which covers a different aspect related to Marketing Fundamentals. Each module contains a series of video lectures, readings, and hands-on exercises.
The instructor does a great job of explaining each topic in a clear and concise way. He/She also provides plenty of examples and exercises to help students learn the material.
One of the things I liked most about this course is that it is very practical. The instructor focuses on teaching students the skills and knowledge they need to succeed in the real world. He/She also provides students with access to a variety of resources, including templates, checklists, and cheat sheets.
Another thing I liked about this course is that it is offered on Udemy. Udemy is a great platform for taking online courses because it offers a lot of flexibility for students. Students can choose to take courses at their own pace, and they can access the course materials from anywhere with an internet connection.
Udemy also offers a variety of payment options, so students can find a plan that works for them. The course also has a very active community forum where students can ask questions and interact with each other. The instructor is also very responsive to student questions and feedback.
Overall, I highly recommend this course to anyone who is interested in learning Market Research: Dekker's Complete Marketing Research Course. It is a well-organized and informative course that will teach you the skills and knowledge you need to succeed.
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