In this course, we will cover step by step guide to Oracle BlueKai and how to Inject, organize and Activate data in Oracle BlueKai and use it across different DSPs and SSPs DMPs are an important component of Programmatic Advertising and are used for granular audience targeting strategies across DSPs and SSPs like Google Ad Manager, DV360, MediaMath, TubeMogul, etc.
The course is divided into different sections, segmented in a way to make your learning smooth
1. Basics of DMP
What is a DMP?
How do they collect Data?
What are they used for?
What kind of data do they contain?
2. Oracle BlueKai walk-through
Oracle BlueKai is one of the largest DMPs available in the market. We will take you through the UI to make you familiar with the UI and you should be able to familiarize with:
How to navigate within taxonomy of Data
Create Audience groups
Export Audience segment data
Push the segments to the campaigns
Forecast reach for audience segments
How to add users to the UI, etc.
3. Articles on most frequently asked questions and advanced terminology explained about Oracle Bluekai and DMPs in general
DMPs have been a very important tool for Digital Marketers and performance professionals as digital media grows more complex and more user data is created and collected on a daily basis, marketers, agencies and publishers need better ways to buy, sell and manage audience data beyond the standard suite of analytics tools. How do you capture all this valuable audience data, shape it into insights and then activate it to drive outcomes?
Everything You Need to Know About DMP course with UI walk-through of Oracle BlueKai
This course is a comprehensive and well-structured introduction to DMP course with UI walk-through of Oracle BlueKai. The instructor, Ovais Ahmad, is a leading expert in the field with a wealth of experience in Marketing to share.
The course is well-structured and easy to follow, and the instructor does a great job of explaining complex concepts in a clear and concise way.
The course is divided into sections, each of which covers a different aspect related to Marketing Analytics & Automation. Each module contains a series of video lectures, readings, and hands-on exercises.
The instructor does a great job of explaining each topic in a clear and concise way. He/She also provides plenty of examples and exercises to help students learn the material.
One of the things I liked most about this course is that it is very practical. The instructor focuses on teaching students the skills and knowledge they need to succeed in the real world. He/She also provides students with access to a variety of resources, including templates, checklists, and cheat sheets.
Another thing I liked about this course is that it is offered on Udemy. Udemy is a great platform for taking online courses because it offers a lot of flexibility for students. Students can choose to take courses at their own pace, and they can access the course materials from anywhere with an internet connection.
Udemy also offers a variety of payment options, so students can find a plan that works for them. The course also has a very active community forum where students can ask questions and interact with each other. The instructor is also very responsive to student questions and feedback.
Overall, I highly recommend this course to anyone who is interested in learning DMP course with UI walk-through of Oracle BlueKai. It is a well-organized and informative course that will teach you the skills and knowledge you need to succeed.
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