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Learn B2B (business-to-business) conversation rate optimization (conversion rate optimisation / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training.
-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup
-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora
Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don't require A/B testing
A/B and A/B/N testing using tools such as Google Optimize & VWO
Key mistakes to avoid, such as tests that produce tiny impact
On-site/in-product surveys
The single easiest hack to maximize conversions
The various levels of testing and what's most important
Psychological principles to drive conversion
Mistakes and rules of thumb when it comes to data anlaytics for conversion optimization
The top few creative strategies most worth testing
Optimizing based on the stages of awareness
Optimizing based on the content best suited to each stage of the marketing funnel
Pricing page tests
Preventing cancellations / drop-offs
Using interactive content to boost conversion
Optimizing page performance using live chat / chatbots
Conversion optimization tools
I've been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.
Everything You Need to Know About Conversion Rate Optimization CRO with Dekker
This course is a comprehensive and well-structured introduction to Conversion Rate Optimization CRO with Dekker. The instructor, Dekker Fraser, MBA, is a leading expert in the field with a wealth of experience in Marketing to share.
The course is well-structured and easy to follow, and the instructor does a great job of explaining complex concepts in a clear and concise way.
The course is divided into sections, each of which covers a different aspect related to Digital Marketing. Each module contains a series of video lectures, readings, and hands-on exercises.
The instructor does a great job of explaining each topic in a clear and concise way. He/She also provides plenty of examples and exercises to help students learn the material.
One of the things I liked most about this course is that it is very practical. The instructor focuses on teaching students the skills and knowledge they need to succeed in the real world. He/She also provides students with access to a variety of resources, including templates, checklists, and cheat sheets.
Another thing I liked about this course is that it is offered on Udemy. Udemy is a great platform for taking online courses because it offers a lot of flexibility for students. Students can choose to take courses at their own pace, and they can access the course materials from anywhere with an internet connection.
Udemy also offers a variety of payment options, so students can find a plan that works for them. The course also has a very active community forum where students can ask questions and interact with each other. The instructor is also very responsive to student questions and feedback.
Overall, I highly recommend this course to anyone who is interested in learning Conversion Rate Optimization CRO with Dekker. It is a well-organized and informative course that will teach you the skills and knowledge you need to succeed.
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