Master Course in Service Marketing 2.0 Free Coupon

Service Marketing, Marketing fundamentals, Digital Marketing, Service Industry, Marketing Strategy, Digital Services
4.4 (268 reviews) 8,488+ students
Instructor: Dr. José Prabhu J Published by: Prabhat Kumar Ravi (MOD) English

Course Description

Master Course in Service Marketing 2.0: Elevate Your Skills and Strategies

In an ever-evolving business landscape, service marketing has become an indispensable tool for companies striving to gain a competitive edge. With the advent of the digital age, traditional marketing methods have undergone a radical transformation, and this necessitates a fresh perspective on how we market services. Introducing the Master Course in Service Marketing 2.0 - a comprehensive program designed to equip you with the latest skills and strategies needed to excel in the dynamic world of service marketing.

Why Service Marketing Matters in 2.0

Before delving into the details of the Master Course, let's take a moment to understand why service marketing has never been more critical than it is today. In the age of technology and information, services have become the lifeblood of the global economy. From healthcare and finance to hospitality and technology, almost every industry is service-oriented. Consequently, the ability to effectively market services is paramount for business success.

Here are some key reasons why Service Marketing 2.0 is a game-changer:

1. Digital Transformation: The digital revolution has reshaped consumer behavior and expectations. Service providers must adapt to the digital landscape to reach and engage with their customers effectively.

2. Customer Experience: In a service-driven world, customer experience is everything. Providing exceptional experiences is not just a competitive advantage but a prerequisite for business survival.

3. Data-Driven Insights: Big data and analytics have empowered marketers to gain deep insights into customer preferences and behavior. Service Marketing 2.0 leverages data-driven strategies to create personalized and effective marketing campaigns.

4. Globalization: In an interconnected world, services are often offered on a global scale. Marketers must understand how to tailor their services to diverse cultures and markets.

5. Sustainability: Ethical and sustainable practices have gained prominence. Service Marketing 2.0 explores how sustainability can be integrated into marketing strategies to resonate with eco-conscious consumers.

In a world where services have taken center stage, mastering the art of service marketing is not just a choice; it's a necessity. The Master Course in Service Marketing 2.0 offers an unparalleled opportunity to gain the knowledge, skills, and strategies needed to excel in this ever-evolving field. Embrace the digital era, harness data-driven insights, and create exceptional customer experiences - all through our comprehensive and dynamic course.

Don't miss your chance to be at the forefront of Service Marketing 2.0. Enroll today and transform your career!

In this master course, I would like to teach the major topics:  (More topics updating )

  1. Introduction to Service Marketing

  2. Consumer Behavior in Service Marketing

  3. Service Marketing Strategy

  4. Service Marketing Mix (7Ps)

  5. Service Marketing Planning and Implementation

  6. Contemporary Issues in Service Marketing

  7. Sales forecasting in sales management

  8. Machine learning & Sales Forecasting

  9. Sales and distribution management

  10. Types of marketing management , marketing functions, and marketing stages

  11. International marketing

  12. How to become a marketing director

  13. Marketing research types and Methods

  14. Entrepreneurial market research and marketing strategy

  15. Marketing psychology theories, practices, colors and social media

  16. Fundamentals and Strategies of Network Marketing

  17. SEO, PPC and SEM

  18. Sales Funnels and Landing Pages

  19. Web Marketing Tools and Technologies

  20. Account Based Marketing (AMB) Strategies

  21. Cost-Per-Action (CPA) Marketing, Video & News Letter Marketing

  22. Video marketing strategies for your service and product sales

  23. Remote (Online) Sales and Steps

  24. Agile Marketing

  25. Develop the sales plan

  26. Service Marketing Innovation and Marketing Campaigns

  27. Marketing Channels and Techniques

  28. CRM (Customer Relationship) in Marketing

  29. Understanding Consumer Behavior: The Key to Successful Marketing

  30. Marketing and Branding

  31. Mastering Geotargeted Advertising and Social Media Strategies for Local Impact

  32. Integrated Sales Management Strategies

  33. Media Advertising Planning

  34. How to become a marketing manager, marketing expert and analyst

  35. Brand Equity Fundamentals for your products and Services

  36. Analyzing Competitors and Positioning

PART II Updated Lectures : Master Course in Service Marketing 2.0 (More lectures updating now !)

  1. Digital Transformation in Service Marketing

  2. Service Innovation and Design Thinking

  3. Service Customization and Personalization

  4. Service Quality and Excellence

  5. Co-Creation of Value in Services

  6. Building Service Brand Identity

  7. Digital Customer Journey Mapping in Services

  8. Managing Online Service Communities

  9. Service Marketing Analytics

  10. Artificial Intelligence in Service Marketing

  11. Managing Customer Experience (CX)

  12. Omni-Channel Service Delivery

  13. Crisis Management in Service Marketing

  14. Pricing Strategies for Services

  15. Service Ecosystem Management

  16. Ethical Considerations in Service Marketing

  17. Globalization and Cross-Cultural Service Marketing

  18. Service Marketing in B2B Environments

  19. Sustainability in Service Marketing

  20. Mobile Marketing in Services

  21. Loyalty Programs and Retention Strategies

  22. The Role of Word-of-Mouth and Referrals in Service Marketing

  23. Understanding the Sales Technology and Sales Automation Process

  24. The Significance of Personal Branding in Sales and Marketing

  25. Elevating Sales Leadership: Inspiring and Managing High-Performing Teams

  26. CRM in customer segmenting and targeting

  27. Understanding the Sales Technology and Sales Automation Process

  28. The Significance of Personal Branding in Sales and Marketing

  29. Elevating Sales Leadership: Inspiring and Managing High-Performing Teams

  30. Understanding Service Business Strategy

  31. Measuring Customer Satisfaction in Services

  32. The Role of Emotions in Service Marketing

  33. Managing Service Employee-Client Interactions

  34. Service Blueprinting and Process Improvement

  35. Influencer Marketing in Services

  36. Social Media Strategy for Service Brands

  37. Corporate Social Responsibility (CSR) in Services

  38. Emerging Trends in Service Marketing

  39. Building Long-Term Customer Relationships in Services

  40. Service Leadership and Organizational Culture

  41. Customer Privacy and Data Security in Services

  42. Experiential Marketing for Services

  43. The Sharing Economy and Service Marketing

Lectures PART III - Organizational Setting for Service Businesses


  1. Healthcare Service Industry Overview

  2. Financial Services Industry Overview

  3. Educational Services Industry Overview

  4. Business Services Industry Overview

  5. Healthcare Service Delivery Models

  6. Financial Service Delivery Models

  7. Technology Service Delivery Models

  8. Educational Service Delivery Models

  9. Business Service Delivery Models

  10. Healthcare Organizational Leadership

  11. Financial Services Leadership

  12. Technology Services Leadership

  13. Educational Services Leadership

  14. Business Services Leadership

  15. Human Resource Management in Healthcare

  16. Human Resource Management in Financial Services

  17. Human Resource Management in Technology Services

  18. Human Resource Management in Educational Services

  19. Human Resource Management in Business Services

  20. Healthcare Organizational Culture

  21. Financial Services Organizational Culture

  22. Technology Services Organizational Culture

  23. Educational Services Organizational Culture

  24. Business Services Organizational Culture

  25. Healthcare Financial Management

  26. Financial Services Financial Management

  27. Technology Services Financial Management

  28. Educational Services Financial Management

  29. Business Services Financial Management

  30. Marketing in Healthcare Services

  31. Marketing in Financial Services

  32. Marketing in Technology Services

  33. Marketing in Educational Services

  34. Marketing in Business Services

  35. Healthcare Innovation and Technology

  36. Financial Services Innovation and Technology

  37. Technology Services Innovation and Disruption

  38. Educational Services Innovation

  39. Business Services Innovation

  40. Customer Service in Healthcare Organizations

  41. Customer Service in Financial Services

  42. Customer Service in Technology Services

  43. Customer Service in Business Services

Service Businesses and Service Marketing Strategies- Existing Business & Startup - PART IV Lectures :

  1. Understanding the Service Sector

  2. The Nature of Services

  3. Types of Service Businesses

  4. Service Marketing for Existing Businesses

  5. Marketing Services in Startups

  6. Business-to-Business (B2B) Service Marketing (Startup or Existing Business)

  7. Business-to-Consumer (B2C) Service Marketing

  8. Service Delivery Systems: Enhancing Efficiency from Front-End to Back-End

  9. Customer Service and Experience Management

  10. Service Quality Measurement

  11. Pricing Strategies in Service Businesses

  12. Branding in Service Marketing for Existing Businesses and New Enterprises

  13. Marketing Communication for Service Businesses: Existing Businesses and Startup

  14. Digital Marketing in Service Industries: For Existing Businesses and Startups

Enroll Now and Learn today !

Review: Our Opinion

Everything You Need to Know About Master Course in Service Marketing 2.0

This course is a comprehensive and well-structured introduction to Master Course in Service Marketing 2.0. The instructor, Dr. José Prabhu J, is a leading expert in the field with a wealth of experience in Marketing to share.

The course is well-structured and easy to follow, and the instructor does a great job of explaining complex concepts in a clear and concise way.

The course is divided into sections, each of which covers a different aspect related to Other Marketing. Each module contains a series of video lectures, readings, and hands-on exercises.

The instructor does a great job of explaining each topic in a clear and concise way. He/She also provides plenty of examples and exercises to help students learn the material.

One of the things I liked most about this course is that it is very practical. The instructor focuses on teaching students the skills and knowledge they need to succeed in the real world. He/She also provides students with access to a variety of resources, including templates, checklists, and cheat sheets.

Another thing I liked about this course is that it is offered on Udemy. Udemy is a great platform for taking online courses because it offers a lot of flexibility for students. Students can choose to take courses at their own pace, and they can access the course materials from anywhere with an internet connection.

Udemy also offers a variety of payment options, so students can find a plan that works for them. The course also has a very active community forum where students can ask questions and interact with each other. The instructor is also very responsive to student questions and feedback.

Overall, I highly recommend this course to anyone who is interested in learning Master Course in Service Marketing 2.0. It is a well-organized and informative course that will teach you the skills and knowledge you need to succeed.

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